What Is Carpet Bombing In Marketing

The damage from this year s political carpet bombing is likely to be a loss of consumer interest in advertising messages.

What is carpet bombing in marketing. The logic of carpet bombing is that if you throw enough explosives in the vicinity of the target you might just get the target. What it is not is tattooing your logo on someone. A steady bombardment of emails and phone calls. Planning creative and media all come into play simultaneously and very often in real time.

To advertise a lot and in many different ways to a very large number of people. The problem is that there is tremendous waste and a lot of collateral damage. Carpet bombing is usually achieved by dropping many unguided bombs. Digital marketing channels allow you to target your ideal buyers precisely.

What brand marketing is not is slapping your name and logo everywhere with the hope the carpet bombing exposure is sufficient to sell your product. This is the carpet bombing method of cheap advertising. But consumer tolerance of marketing bombardment is wearing thin. Carpet bombing of cities towns villages.

Carpet bombing 404 audience. Modern marketing avenues allow you to tweak the message depending on the audience persona. 1 1 a continuous flow of questions criticisms or information. Traditional media follows the carpet bombing approach in which everyone gets the same message.

The phrase evokes the image of explosions completely covering an area in the same way that a carpet covers a floor. Carpet bombing also known as saturation bombing is a large area bombardment done in a progressive manner to inflict damage in every part of a selected area of land. Prioritize digital marketing including traditional websites and social media. The author writes that digital marketing is not an assembly line.